When Alexandra Waldman and Polina Veksler could not find clothes that fit their bodies anywhere in New York’s Fifth Avenue shopping district, the two decided to open their own store. The result was Soho’s Universal Standard, where fit reigns supreme and customers are treated to a much-appreciated dose of humanity upon entering. Free, private styling services are available, but anyone can walk in and shop as they please. Universal Standard excels in everyday workwear, and carries sizes from double extra small to double extra large.
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